Visual variation
The Powerful Principle for Clear Explanations and Creative Explorations.
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About The Book
To see things clearly is an invaluable skill in today’s turbulent environment. This book gives you a versatile way to make the complex clear: ‘Visual Variation’ is the catalyst for swift analysis, creative ideas, and captivating communication.
With over forty illustrations, you’ll learn through fascinating examples and with the help of concise instructions, simple checklists, provocative thought starters, and instructive information boxes.
You will find crisp explanations on topics as diverse as quantum computing and career paths, lessons from the dying and blockchain, learning styles and project failures, creativity and fake news. You will increase your understanding on these and other topics through the five visual variation patterns presented in this book:
- The elementary approaches pattern to visualize different ways to reach a goal.
- The expansive scenarios pattern to visualize options, risks, plans, or opportunities.
- The analytic segments pattern to better understand processes, routines, meetings, or even your life.
- The entertaining mutations pattern to create and share memorable insights and find novel perspectives.
- The rigorous configurations patterns to devise new solutions or rethink existing ones.
You will learn how to apply these five techniques to your own work and life so that you can be a more effective problem-solver and communicator – and you don’t need any drawing skills or software know-how to do so.
The visual thinking approach presented in this book is based on Variation Theory and makes this paradigm actionable for anyone wanting to extend his or her communication and thinking toolbox. It has been tested in dozens of projects and application contexts, ranging from education to business, and from very personal to societal issues. Isn’t it time you gave it a try?
Learn faster, communicate more clearly, and have better ideas with visual variation.
What’s inside
Clear instructions
A step-by-step guide to create high-quality visual variations.
A gallery of inspiring examples
Insightful research
Find out why visual variation works.
An approach for everyone
One size does not fit all.
Checklists to create high-quality variations
30 complex topics made clear:
Topics explored and explained in this book:
- Blockchain
- Business models
- Career paths
- Change communication
- Circular economy
- Cognitive biases
- Competitive strategy
- Creativity
- Curse of Knowledge
- Decision making
- Deep learning
- Effective learning
- Effective presentations
- Fake news
- Journaling
- Leadership approaches
- Learning types
- Life principles
- Meetings
- Negotiation
- Procrastination
- Project management
- Quantum computing
- Resilience
- Sketching people
- Strategy implementation
- Sustainability
- The geometry of thought
- Top regrets of the dying
- World religions
Chapters
Pages
About the author
Professor Martin J. Eppler, PhD, is a chaired professor of communications management at the School of Management of the University of St. Gallen, one of Europe’s top six business schools. He is a director of the Institute for Media and Communications Management and an advisor and trainer to organizations such as the European Central Bank, the United Nations, Swiss Re, and many others. He is the author of 24 books on visualization, creativity, and analytics and the inventor of numerous visualization techniques. He has been a guest professor at universities in the US, Canada, China, Finland, Peru, and the United Kingdom.
Other books by martin j. eppler
Meet up! Better Meetings through Nudging (Cambridge University Press) - Winner of the getabstract International Book Award
Sketching at Work
Life Design
Creability
How to Talk about Data – Build your Data Fluency – our upcoming Book!
Stay tuned for a new Financial Times Press book from us on how to lead effective data dialogues.